Tuesday, January 3, 2012

4 wishes- A techie's wish list for 2012 technology


Voila! The new year 2012 is here. Where the clock ticking over may have moved us into the new year, the era in which we have been living is extremely exciting. The technology is rapidly changing, the internet is changing and new innovations continue to push the bar further. Be it the gaming or the mobile computing or internet tools or social media, or super fast hardware’s reducing size, it’s all happening here, and now. While how the trend develops in this new year, is anybody’s guess. But Here is a techie’s wish list for this new year. These are the items which I would like to see coming up as we take plunge into this newer and brighter 2012.


1. Apple’s next?


WISH No 1: So, my first wish on this list is that if apple plans to come up with their next version of Ipad or iphone (iphone 5 has been in rumors), please make it feature rich. It would really make sense to make a launch like the one you made with your first iphone or first iPod. The features redefined the gadget. The features made consumer feel what they needed.

Making some fixes ergonomically, processor or some smaller tweaks and launching another product out, is a big put off for the techies.
Pretext: Apple’s products have a genuine masterpiece touch to them. The features offered by apple across their gadget list, actually told the customer what they wanted. The typical marketing handbook understanding of mine came true with the way apple worked “Identify the unmet need of the consumer and then meet it. Make the consumer realize that they wanted it forever.”
Apple has ruled and continues to rule with platinum crown on the globe. But, since a while another trend seems to be making a break. The whole era of solid android phones and platforms making waves into the market. In the last year, 2011, android has inched quite closer. A great article on the same outlines more data oriented details between android and apple’s market share.
With Samsungs galaxy tab, Motorola’s Xoom, Acer’s Iconia, Asus all lining up their tablets in 2011, the battle seems to be growing stronger. Ipad was not left alone to rule, with all these android gadget, running with better configurations, excellent offerings in terms of hardware and a tablet optimized android OS (Honeycomb).
Apple launched Ipad2 amidst all the growth. Like any other apple product, ipad2 created new records and sold out everywhere, but lot of earlier Ipad users and technology experts weren’t left impressed. Most of them questioned the amount of upgrades made available and worth of that launch.


2. Android’s platform and its integrity
Well, if there is a rising star in today’s technology, then I would call it ‘android’. The freely available platform has taken the technology world by storm. The very reason that everyone can customize the platform, made it available on lot of platforms, with every provider customizing the wrapper and making tweaks to tune to their devices. Android is the biggest competitor to IOS currently, and the pace at which it has been growing, can soon become a 50:50 in the tech market.
Though there are many challenges android is facing currently.
Different flavors, different tastes: in current market, android has so many flavors available, that device to device experience is different. Adding to it, there is lesser standardization among various versions. Most problematic is that some devices cannot be upgraded to higher versions, leading to consumer getting stuck with a soon to be obsolete version.
Policing of apps and reliability: the app store for android has been growing at a rapid pace and is open to all. Where this is an advantage, the biggest disadvantage is there is no moderation or policing over the apps. So its very easy for someone to write an app, which could potentially read some information on your phone, or drain more memory and then it could still find a place on the app store.

WISH No 2: My Second wish would be that there is a moderation brought in the android market place. The phone in today’s world is much lesser of a device to make calls, and more of a device to do your business, computing and storing and carrying your entire document set. For such a device, someone risking a ‘bad’ and then paying a price would never get android good name. It’s time that the police are patrolling on the market place borders.
Also standardization between platforms in terms of experience is now a must. Some of the apps which works beautifully on my phone, won’t last on my honeycomb supported tablet. Hopefully this gets fixed by launch of ice-cream sandwich, but for now, this is definitely our wish.

3. Nokia gunning down the competition

While this and the previous year has seen Nokia continue to lose ground to many better phones in the market, the future doesn’t seem to be bringing a lot for nokia, as it looks like today. With Samsung continuing to grip the market of smartphones and giving a stiff competition to iPhones’, blackberry has been holding its fort, and evolving very fast.
Nokias range of lumina phones and tie up to bring in the windows phone, namely Mango based phones is welcome news.
WISH No 3: I really wish that nokia turn around their ship and come back in the market. It’s often seen that a strong competition in the market has always one winner, which is consumer. Excellent phones, feature packed would provide better phones, at even better pricing.


4. Tablet market evolving further
2010 saw a flurry of tablets gushing into the market. Ipad had setup its leadership, but 2010 saw a lot of brands namely Samsung, Motorola, Acer and many good brands lining up with their offerings. The tablets launched were with a strong android honeycomb combo, a tablet optimized operating system.

Wish List 4: So my next wish is that more tablets come out with much stronger feature list. Lot of offerings in 2010 fizzled out, with lack of thinking through, typical example being blackberry’s playbook. Apple has already, not only evolved the tablet market but also with it, come lot of peripherals to make your tablet experience, replacing your laptops, almost.
We hope others follow the suite and it’s a stronger market in the future.


So these were the items which I could think off, from high level in terms of what I would wish to see in terms of technological advances in the year 2012.
Do you have anything else on your list, or what you wish should come through. Do share the same.

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